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AcquireAcquire · Paid Media

Paid media structured around profit, not clicks.

Google, Meta, LinkedIn and Microsoft Ads, built on clean data and managed by people who read the numbers every week.

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Account structure
What's included

Every channel, built on clean data.

  • Google Search

    High-intent campaigns with disciplined keyword and negative-keyword systems.

  • Performance Max

    Used when conversion data is strong enough to guide it — not before.

  • Demand Gen & YouTube

    Reach and remarketing that feeds the bottom of the funnel.

  • Google Shopping & feeds

    Clean product feeds and Shopping structures for e-commerce.

  • Meta Ads

    Facebook and Instagram campaigns with offline sales fed back in.

  • LinkedIn Ads

    B2B targeting by role, company and industry.

  • Microsoft Ads

    Extra search reach, often at a lower cost per click.

  • Audits & rebuilds

    A clear-eyed review of what to keep, fix or remove.

  • Not sure where to start?

    Most clients begin with a one-time Audit & Setup.

    See pricing →
How we approach it

From audit to scale.

  1. 01 · Week 1–2

    Audit

    Audit the account, tracking and competitors.

  2. 02 · Week 2–3

    Restructure

    Restructure campaigns and negative-keyword lists.

  3. 03 · Week 3–4

    Launch

    Launch with clear test plans.

  4. 04 · Month 2+

    Scale

    Shift bidding to revenue once data allows, then scale.

Signs you need this

If two of these sound familiar, start here.

  • Your cost per lead keeps rising.
  • Lead quality is inconsistent.
  • Your account has dozens of overlapping campaigns.
  • You've never seen a search terms report.
  • You don't know your real return on ad spend.
Case study · Furniture Business · UAE

Turning WhatsApp chats into conversions Google can learn from.

This furniture business sells premium furniture in the UAE. Most buyers enquire through WhatsApp and close in conversation or in the showroom, so Google Ads was optimising for chat taps with no idea which ones became sales.

Return on ad spend
6+ ROAS
Rebuilt from scratch
5 campaigns
Read the full case

What we did

  1. 01Rebuilt the Google Ads account into five focused campaigns.
  2. 02Captured the Google click ID (GCLID) on every visit and carried it into WhatsApp enquiries.
  3. 03Built a pipeline with Google Tag Manager, Apps Script and Google Sheets to log leads and closed sales.
  4. 04Uploaded closed sales back to Google Ads as offline conversions.
  5. 05Set a clear threshold of offline sales before switching to revenue-based bidding.
FAQ

About paid media.

Yes. We audit first and only rebuild what needs it.

Explore the other pillars

Not sure what your ad account is really doing?

Book a strategy call. We'll look at your campaigns, your search terms and your tracking, and tell you what we'd keep, fix or remove.

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