Attribution8 min
How to track WhatsApp sales back to Google Ads
Capturing click IDs and closing the loop on chat-based sales.
Himanshu Bansal · Chief Operations
Insights
Insights.
- AI search7 min
GEO explained: getting your business into AI answers
What AI assistants look for, and what you can control.
Himanshu Bansal · Chief Operations
- Attribution6 min
Why your Google Ads conversions don't match your sales
The five most common causes, and how to fix them.
Himanshu Bansal · Chief Operations
- Attribution5 min
Consent Mode v2: what SMEs actually need to do
A practical checklist without the legal jargon.
Himanshu Bansal · Chief Operations
- CRO6 min
When more ad spend won't fix your lead problem
How to spot a follow-up leak before you raise budgets.
Himanshu Bansal · Chief Operations
- Paid media7 min
Performance Max: when to use it and when to wait
Why conversion data quality decides whether PMax works.
Himanshu Bansal · Chief Operations