The Closed Loop.
- Ad clickGCLID captured
- WhatsApp / call / formLead logged
- Sale closedValue recorded
- Sent to Google & MetaOffline conversion
- Bidding learns from revenue↺ Back to step 1
Track
Rebuild tracking from the ground up: GA4, Google Tag Manager, server-side tagging, Consent Mode v2. Remove legacy and duplicate tags.
Deliverables
- Tracking audit report
- Rebuilt GA4/GTM
- Consent setup
- Event documentation
Attribute
Capture click IDs and connect them to real outcomes — WhatsApp chats, calls, showroom visits, invoices — and send that revenue back to the ad platforms.
Deliverables
- Click-ID capture
- Lead logging pipeline
- Offline conversion uploads
- Attribution dashboard
Optimise
Restructure campaigns, keywords, audiences and creative around what actually sells. Move bidding to revenue once the data is strong enough.
Deliverables
- Restructured campaigns
- Negative-keyword system
- Creative tests
- Landing page fixes
Scale
Increase spend only where the numbers support it, expand into new channels and markets, and report in plain language every month.
Deliverables
- Budget plan
- New channels or markets
- Revenue-based bidding
- Monthly strategy review
Our principles
- 01
Data before decisions
We validate with numbers before we act.
- 02
Narrow beats broad
Win the queries and audiences you can own, then expand.
- 03
Honest over comfortable
If the fix isn't in the ads, we'll say so.
- 04
You own everything
Accounts, data and dashboards stay yours.
- 05
Plain language, always
No jargon in reports. Just what changed and why.
Let's find out what your ads are really producing.
Book a 30-minute strategy call. We'll look at your tracking, your campaigns and where revenue is slipping through — and give you an honest view, whether or not we work together.