Industries we know well.
Healthcare & clinics
Dental, orthodontic and specialist practices that need booked patients, not form spam.
The challenge
Patients research carefully and often book by phone or WhatsApp, so form counts rarely reflect real appointments. Left alone, ad platforms optimise for cheap enquiries instead of booked patients.
What we do
- Track calls, WhatsApp and booking forms as separate, deduplicated conversions.
- Build local search and AI visibility for every clinic location.
- Keep ads and landing pages within healthcare advertising policies.
Home & furniture
High-ticket products sold through showrooms and WhatsApp.
The challenge
Buyers compare for weeks, visit showrooms and close in conversation. Without offline data, Google and Meta only see the chat tap, never the sale.
What we do
- Carry click IDs from the ad into WhatsApp and through to the sale.
- Upload closed sales as offline conversions so bidding learns from revenue.
- Structure Search and Shopping campaigns around the ranges that sell.
Education
Courses and institutes that need qualified enquiries and compliant ads.
The challenge
Courses attract many enquiries that never enrol, and education ads face extra platform scrutiny. Enquiry volume alone says little about quality.
What we do
- Define what a qualified enquiry is, and track that rather than every form fill.
- Feed enrolment outcomes back to the ad platforms where possible.
- Write ads and landing pages that stay within platform policies for each course.
Related case
Recent work includes paid media strategy for an online education provider in Sharjah.
Local & professional services
Printing, beauty, legal, home services and more.
The challenge
Many leads arrive by phone and close through personal follow-up, so it's hard to see which campaigns produce paying customers. Budgets go up while results stay flat.
What we do
- Target people who are actually in your service area.
- Clean up tracking so every call and form is counted once.
- Review how quickly and how well leads are followed up.
E-commerce
Stores that need clean feeds, Shopping campaigns and true ROAS.
The challenge
Platform-reported ROAS can double-count sales and ignores returns and margins. Messy product feeds limit what Shopping and Performance Max can do.
What we do
- Audit and fix product feeds and conversion values.
- Build Shopping and Performance Max structures around margin, not just revenue.
- Report return on ad spend from your own sales data.
Let's find out what your ads are really producing.
Book a 30-minute strategy call. We'll look at your tracking, your campaigns and where revenue is slipping through — and give you an honest view, whether or not we work together.