Who doesn’t want to reach out their potential customers? Yes, You heard it right- Potential Customers.
Well, That’s the whole point of advertising – relevant and massive reach. Evolution of advertising has really been so quick over last decade and yet being meaningful.
Let’s start with a simple question. How do you get in touch or introduced with a new brand?
Traditionally, It started with advertising symbols, wall paintings switching to newspapers and magazines that kept on refining in its own way. Then, audio commercials on radio became a buzz word followed by television, direct mail, internet. And today, transformation is so big, you can actually talk to your customers in real-time via multiple devices like mobiles and tablets.
Ever imagined, a 140 characters tweet could actually turn a million faces towards you. Hashtag movements like #metoo played a significant role conveying a strong social message. That’s the power of social media we have today.
Public polls using social platforms provide deep insights of customers as per their age, demographic, gender and other attributes. Viral campaigns have lifted a lot of businesses from zero to anything.
People are more emotionally connected today via Facebook, Instagram, Snapchat and social networking platforms. Facebook has 2.27 billion monthly active users, Twitter- 326 million users, must have given you a fair idea of what world we’re living in.
With so much innovation and digital development, the opportunity of selling or talking is only getting bigger day by day. But, people or businesses who’re engaged in their work don’t really know about harnessing this digital opportunity for growing their business.
A right digital marketing strategy can make or break it in no time. If you feel that you or your business needs to go digital and target this huge opportunity, feel free to ping us at [email protected].
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